Fundraising Case Histories


Purpose:

A fundraiser for a scholarship program and to recruit new association members

Customer:

Armed services branch association

Audience:

Prospective recruits

Item:

Custom stapled calendar

Description:
Case History:

An advertising specialty distributor asked our design team for help in creating a custom calendar for an Armed services branch association. The branch wanted something dramatic with a retail look. The association provided with color images and two membership forms. The association offered the calendars to members and to the public at events. They also handed them out personally at recruiting shows. The proceeds from the store and catalog sales were contributed to scholarships and other projects offered through the association. The sell-through was incredible and plans are already being made for next year's calendar.




Purpose:

Promote women in wine industry

Customer:

Small Vineyard

Audience:

Current and new customers

Item:

Custom appointment calendar

Description:
Case History:

A woman within the wine industry wanted to acknowledge the many contributions made by all women in the industry. Calendars could be purchased via a website for $20 each. They could order individual calendars or cases. When ordering by the case, a display box was included in the shipment. Then, they sold the calendars within their stores or wineries. Each calendar was shrinkwrapped for added value. A portion of the proceeds from the sales was donated to a cancer research organization.




Purpose:

Promote auto parts supplier and raise money for Boys & Girls Clubs

Customer:

National auto parts supplier

Audience:

Current and new customers

Item:

Custom appointment coupon calendar

Description:
Case History:

A national auto parts supplier used a custom calendar with coupons to reach their customers. This successful campaign has been working for years and they now order 650,000 calendars. The calendars are displayed in a customized display box at retail stores. The stores position the display box on their countertops and sell the calendars for $10.00 each. A portion of the money goes to the Boys & Girls Clubs of America. The coupons are for nationally-known products and the manufacturers of the products pay for a portion of the calendar. The coupons on the calendar drive additional sales for the auto parts supplier and bring customers back into the store.




Purpose:

Promote wireless internet provider and athletic department of local college

Customer:

Wireless Internet Provider

Audience:

Local residents

Item:

Stapled appointment calendar

Description:
Case History:

An internet company partnered with a college to create a custom calendar. The calendar featured images from athletic events. It also contained information about the internet provider. The internet provider purchased the calendar and the college athletic teams then sold the calendars to local businesses and residents, allowing the college to keep most of the profit. The internet provider was able to claim the calendars as a charitable donation, as well as receive valuable advertising space for their services and programs.




Purpose:

Build awareness and support for law enforcement offices

Customer:

Law enforcement association

Audience:

General public

Item:

Custom appointment calendar

Description:
Case History:

To salute law enforcement officers and create awareness of programs designed to reduce crime, a calendar was created that encompassed it all. Sold to the general public, the calendars were used for funding organizations like MADD and Crime Stoppers. The National Law Enforcement Officers Memorial Fund in Washington, DC also benefited from a portion of the proceeds. The calendar sold very well and gave the needed attention to the heroic work of officers. Local businesses, restaurants and crime-fighting groups offered to assist with the selling of the calendars. Many merchants displayed them by their cash registers and sold them that way. Other groups sold them at meetings and some even did door-to-door sales. For the community, it was a win-win because it gave everyone an opportunity to recognize their law enforcement officials and raise money for worthy causes.


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