Few businesses think of the Arts as a promotional vehicle, but just about any company can find a way to get involved with local museums, galleries, orchestras, cultural institutions, or theaters by using promotional products.

Because most of these organizations are nonprofits, they’re always looking to partner with local businesses in order to stretch their operating budgets and marketing dollars. Of course, you’ll need to be a bit more creative to make this work, but you’ll be reaching a whole new audience in a very intimate and personal way, since people love to see businesses giving something back to the community.

There’s an emotional connection at work here, and it requires a different kind of approach. Traditional promotional products like wearables, electronics, writing instruments, magnets, etc. aren’t really going to resonate with this audience. The best way to get a feel for what works is to talk to marketing people at these organizations and see what kinds of opportunities there are for co-sponsoring certain events – and how promotional products might fit into the mix.

Here are a few suggestions:

• Totebags are always a great dual-sponsor item
• Products that reflect a theme – imprinted drumsticks for a concert, or miniatures of buildings
• Commemorative items for gallery shows that have a connection to the medium – ceramics, photography, prints, etc.
• Custom-imprinted CDs of artwork, exhibits, historical sites, etc. “brought to you by…”

By positioning yourself and your company as supporters of the Arts and offering to share your marketing dollars and expertise, you can open up a host of new channels for your products and services.

Just ask us. We’ll be glad to help.

Your promotional solutions marketing partners,