They come in all shapes, sizes, and materials – plastic, metal, cardboard, round, square, pyramid-shaped, pocket-sized, desktop-sized, and humongous. Tins, boxes, cases, holders, baskets, cups, bins, bags, can, and jars. Containers. All of them imprintable, and all available to hold any type of promotional product.

The choices may be virtually endless, but the goal is the same: to make a lasting impression with recipients. And that’s the great thing about containers – they serve a dual purpose. By using your imagination and selecting the right container, you can give your promotion additional impact.

How? Long after the product has been removed or consumed, the container is still there, displaying your logo or message, creating countless impressions, and promoting your business.

The curiosity factor is big here. People love surprises, and a unique container piques their interest and makes them want to know what’s inside. When you engage recipients in this way – making them physically interact with your promotion – you’ve effectively set yourself apart from the competition.

This strategy is most often used with food gifts. But containers are also a critical part of direct mail campaigns, special events, and trade show promotions – any type of situation where you’re competing with other products for people’s attention. Think outside the box, so to speak, and consider using other types of products in an imprinted container.

In fact, the container itself can be just as effective – imprinted cell phone holders, business card cases, cups that can double as pencil holders, CD holders, etc. Granted, these are all promotional products in their own right, but filling them with imprinted items can give you the same kind of dual impact as a logoed container of candy, popcorn, or mints.

The bottom line is to understand and appreciate the power that this kind of packaging can have and to use it to your advantage in your next promotion.

If you’d like to talk about containers and how they can be used effectively, call us or send us an e-mail!

Your promotional solutions marketing partners,