Most people don’t consider corporate apparel promotional products, but they’re an integral part of many companies these days – car dealerships, restaurants, book stores, repair shops, realtors, pizza places, and just about any retail business you run across in your local mall.

The reason is simple: Corporate apparel allows customers to easily identify employees, instills a sense of pride and teamwork, and gives any business a unique fashion identity that sets it apart from the competition.

Example: It used to be that car dealers dressed their salespeople in jackets and ties to give them a professional look. Then came Saturn’s logoed polo shirts and khakis, creating a more casual yet still identifiable image that customers responded to – it fit perfectly with the automaker’s laid back, no nonsense approach to marketing. Now most dealerships have adopted this look, as have other businesses with a lot of face-to-face customer interaction.

Could your business benefit from a uniform look? You’d be surprised at how many firms now offer their employees some type of corporate apparel, anything from logoed polo shirts to ties sporting company colors to windbreakers emblazoned with department names. It’s a way to differentiate yourself, make your workers feel special, and promote team spirit.

In these days of “corporate casual” dress policies, you might be surprised how many of your people would welcome the opportunity to have some solid guidance on what to wear to work every day. No more deciding what outfit is appropriate. No more hefty dry cleaning bills. No more expense of buying or replacing shirts, pants, ties, suits, or other office attire.

You might want to consider asking your employees if they’d prefer corporate apparel of some type. With so many styles, colors, and options to choose from, the choice has never been easier.

We hope you find this promotional concept helpful! Feel free to pass it along! For more information, just call us at 708-478-8222 or send us an e-mail.

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