According to the Direct Marketing Association’s 2005 Response Rate Report, direct mail continues to be one of the most effective ways to promote. But not just any direct mail. Dimensional direct mail pulled an average 5.28% response rate in lead generation; 5.73% response rate for direct-order marketers; and 10.04% response rate to build store traffic.

So what makes direct mail dynamic? Clever concepts, for starters. You could package it in a faux dynamite stick (yes, this can be done!) or you can improve your success rates by taking a holistic approach to your campaign. A clever concept is only as good as the packaging, print materials, and incentives that carry it through.

That’s where a single vendor can help you the most. Coordinate the entire package with a consistent look for a strong, professional impression. You’ll not only have a more powerful presentation, you’ll save money via efficiencies in time and labor.

As an integrated print and promotion provider, we can provide everything from musical pop-up cards that make your message sing to coordinated letterhead and envelopes for the entire campaign. Need a clever incentive to tie into your concept? We have access to thousands of imprinted products that are easily mailed, from Post-it pads and computer screen sweeps to key chains and golf items.

And don’t forget the finishing touches. If you’re using stock corporate envelopes, we can customize them for your campaign with imprinted stickers prompting action or with an overprint that teases the recipient to open the package.

These are just a few of the ways to make sure your direct mail achieves the best response it can for the least amount of investment. Give us a call at 708-478-8222 or send us an e-mail and let’s put some pop in your direct mail promotions!

Your promotional solutions marketing partners,