Think imprinted pill dispensers are reserved to promote pharmaceutical brands? If so, you’re missing out on a valuable marketing tool. Medical-related specialties are used and appreciated by recipients, regardless of the service or product the specialties promote.

According to Blue Cross Blue Shield, 90 million American adults have difficulty understanding and using health information. Promotional campaigns with an educational twist generate goodwill, improve health and may even reduce administrative costs. Employer healthcare premiums increased 73% from 2000-2005. Healthier employees can curb the increases.

Every month of the year there are occasions to tie into with medical-related products. A few include: National Birth Defects Prevention Month in January (infant droppers, nasal aspirators and immunization charts are excellent promotional gifts for expectant mothers); Heart Health Month in February (heart-shaped stress relievers relay a message of caring and encourage stress-management); National Allergy/Asthma Awareness Month in May (pill boxes keep allergy sufferers on track with their medication and your brand front-and-center) or Diabetes Awareness in November (slides guides with tips for preventing the disease and bookmarks listing healthy snacks to boost good habits).

But there’s no reason to wait for these occasions. For example:

First-aid kits come in all shapes and sizes. Use them at the beginning of the summer months for employee/client gifts with a note wishing a safe summer full of fun.

Pill boxes and pill-cutters fit the promotional bill for a company targeting an elderly demographic. Your brand will receive consistent, repetitive exposure.

Digital thermometers make temperature taking a breeze for parents with small children – and that will generate goodwill. These items also allow for clever taglines that tout a company’s accuracy, hot trends, etc.

Small, imprint-ready dispensers with bandages are excellent direct mail inserts. Your company is “ready to cure whatever ails your customers with product/service solutions.”

There are so many products and ideas to consider. Give us a call at 708-478-8222 or send us an e-mail and we’ll write a prescription for your promotional success!