Do you offer promotional products to your employees? You can turn workers into “walking billboards” for your company and instill a sense of pride and teamwork by selling products with your logo via a company store.

These days, with the advent of the web, it’s easier than ever to put together a menu of logoed merchandise that employees and their families can purchase, because you don’t need a physical store to house and show it.

We’re experts at launching “virtual” or online company stores. Maybe you already have one. If you do, ask yourself: Is it performing as well as it could be? You’d be surprised how many of your employees will take advantage of a company store if you have the right mix of products and styles. It can even become part of your core benefits offerings – many firms show tours of their company stores as one of the perks they offer, and a lot of them include both logoed and non-logoed items in their inventory.

Granted, this might be a bit more large scale than you’re envisioning, but consider for a moment the draw (and profitability) of offering an array of items that employees might find attractive and useful, including:

• Apparel
• Small electronics (calculators, radios, organizers, etc.)
• Caps and headwear
• Blankets and towels
• Coolers
• Auto accessories (safety/repair kits, atlases, sunshades, etc.)
• Mugs and drinkware
• Outdoor accessories (water bottles, stadium cushions, folding chairs, etc.)
• Totebags

All of these items can be found in most any household, and what better way to build a sense of loyalty and connection between you and your employees than by offering some or all of these products in your company store?

By using a web site to showcase products, you can carry little or no inventory – it’s all done using virtual samples. Naturally, you’ll want to gauge employee interest in such a program before proceeding. This will help you determine how ambitious a store you should have and what kinds of products you should “stock.”

We can help. We have the experience and technological expertise to put together a company store that will serve your needs and objectives, as well as those of your employees.

We hope you find this promotional concept helpful. If you’d like to explore the idea further, give us a call at 708-478-8222 or send us an e-mail.

Back in a few weeks.