From the desk of... The LinJen Promotions Creative Team RE: The Power of Pink
  Solutions #51
 

If you think that pink promotional products are only effective to build awareness for female-focused causes, like breast cancer research and cures, you’re missing a huge marketing opportunity.

There are more than 10,000 pink promotional products in the marketplace just waiting to be used to reach the powerful pocketbooks of your female customers!

Here are a few products and applications that would position you well with this important demographic.

Pink up the bottom line – Watch a little TV and you’ll see that financial institutions from banks to investment companies to accountants are vying for female mindshare. Consider pink products ranging from the traditional piggy bank to a rosy-hued calculator that tie into money-focused promotions.

Appeal to multi-taskers – One thing that’s clear about today’s women is their ability to juggle many tasks. What better acknowledgement than pink juggling balls or hackeysacks to recognize their abilities and busy schedules? Even better, offer a pink multi-tool pocket knife as a gift-with-purchase in lieu of the traditional pink makeup bag. You’ll set your company a part as forward-thinking.

Break the glass ceiling – Many sectors that traditionally sought male attention, such as automotive, hardware and equipment manufacturers, now realize the importance of the female market. What better way to welcome women to your stores and services than to offer incentives with a distinctively female twist. There are now pink, imprintable tools on the market, as well as pink golf accessories from tees to bags.

Pink is health – Finally, consider that pink doesn’t just carry connotations of the feminine. It’s also a powerful shade of health. Use pink promotional products to promote messages of well-being, fitness and heart health. From pink first-aid kits to sweatbands to slide-guides with nutritional tips – you can put pink to work for any promotion speaking to men and women that discusses quality medical care or taking care of oneself.

Give us a call at 708-478-8222 or send us an e-mail and we will help you sort through the thousands of pink promotional options available.

 
 
Don Dames  Sharon Parney  Linda Heyse-Highland
WBENC logo
 
 
LinJen Promotions Inc. 9910 W. 190th Street • Suite A Mokena IL, 60448 Ph: 708-478-8222  •  Fax: 708-478-6222
E-mail: sales@linjen.comhttp://www.linjen.com