Marketing budgets are tight. Where do you turn? Easy – promotional products. A recent Advertising Specialty Institute (ASI) survey of more than 600 participants in major metropolitan markets found that imprinted gifts and incentives generate an average Cost Per Impression (CPI) of just $.004!
That’s $.022 less than the average CPI of traditional media, such as television advertising or print ads in national magazines, according to Brandweek.
Even better: you get a big bang for those precious pennies. The ASI study revealed 84% of respondents remembered the advertisers that gave them the promotional item; 42% came away from the experience with a more favorable impression of the company. If you’re wondering if that will translate into sales for the advertiser the answer is yes. Nearly one-quarter of respondents (24%) said they’ll be more likely to do business with the featured advertiser.
Why are these products so effective? Part of the equation is exposure. More than three-quarters of respondents kept an imprinted gift for more than six months. The value of promotional products also lies in their utility. Most respondents chose to keep an imprinted gift because it was useful. Some of the high-utility products studied by ASI included bags (used by respondents an average of nine times per month) and caps (used an average of six times monthly) and shirts (worn four times per month on average).
Other stats to consider: The mean number of people with whom respondents came in contact while wearing an imprinted shirt – 84. Promotional bags generated even more significant exposure, being seen by an average of 111 people during each outing, totaling a whopping mean of 1,038 impressions per month.
From wearables to writing instruments, calendars to ceramics – all these products are workhorse marketing solutions for advertisers. Let me help put these high exposure products to work for you. Give us a call at