LinJen Promotions
LinJen
Linda Heyse-Highland and Jennifer Savor, Founders of LinJen Promotions
Testimonials
"Great marketing skills, attentive to detail."
S. Andersen, Griffith Laboratories
It's been said ...
"A brand is a company's face to the world. It is the company's name, how that name is visually expressed through a logo, and how that name and logo are extended throughout an organization's communications. A brand is also how the company is perceived by its customers -- the associations and inherent value they place on your business."
- AllBusiness.com
Get BRANDED ...
Get Post-it® Notes!
• They're used.
• They're recognizable.
• They're effective.
• Long lasting and circulated.

Post-it® Notes "stick around" for weeks. This keeps your BRAND visible and communicated even after the product is gone. They are a product people reach for time after time and are passed on to others as part of their natural use.
Post It Notes
April is National Volunteer Month
This month, people all across the country will give of their time & energy by volunteering. Want to help your fellow Americans? Check out www.serve.gov to find opportunities near you.

April Showers bring May Flowers
Win friends & influence people ... with an umbrella!

• Promote products & services

• Gift for new customers or new accounts

• Sponsor a golf tournament or sports team

umbrella

Visit our websites ...
LinJen Promotions
GreenerWorldPromos
The Carabiner Store
 
Strengthen Your Message With Branding
Businesses can greatly increase new and repeat sales by becoming recognizable to their audiences with thoughtful and consistent branding. Take these marketing strategies into consideration when communicating to your audience to strengthen your message and your impact.

What is a Brand?
Your company name, logo, slogan, colors and fonts are the strongest gauge of your brand. Your products, employees, industry, competitors, and affiliations also mold your company brand. All of these represent your company and therefore your brand. While these traits are more manageable, there are five key strategies you should employ to leverage the full power of branding.

1. Perception
Always keep your ideal customer in mind. When creating and molding your brand you have to consider your audienceís feelings, attitudes, preferences and associations made from what you present as your brand. This is the hardest part of branding as itís not definitive, encompassing, or even unchanging. As long as you keep your customerís perceptions in mind and address major missteps youíll have an advantage over a competitor attempting to reach the same audience.

For example if your company is targeting teenagers you probably do not want to use pastel colors and long descriptive sentences on your marketing materials because most teenagers have a shorter attention span. Therefore youíll want to capture their attention with bright and intriguing colors and to-the-point content.

2. Positioning
Determine how your company is defined in the marketplace. Ask yourself some key questions:
  • Who are your competitors?
  • What are the assets of your business that the competition does not offer?
  • What are the weaknesses of your business?
  • What advantages do you offer over your competitors?
  • How do you currently communicate your advantages to your audience?
It is essential not try to appeal to everyone. Over generalizing in branding creates familiarity but is often ignored for lack of uniqueness or notability.

For example Dell Computers do not position themselves as the most design-savvy, creative personal computers in the market because Appleģ successfully claims that section of the market. Instead, they position themselves as fast, affordable and customizable.

3. Authenticity
Having a recognizable brand is not the only important aspect of branding. You also want your brand to have a positive association in your audienceís mind. Therefore your brand must be authentic. You canít present yourself as the opposite of what you actually are. Inaccurate branding will repel customers and hurt your business.

For example if your cable provider promises the best customer service in exchange for higher premiums, a negative customer service experience will greatly damage your perception of that company.

4. Consistency
No brand can be communicated without sticking to a plan. Itís very unlikely that your audience will remember the details of your logo, colors, fonts or message if you change them frequently or use different branding on your business cards, website, emails, and social media outlets.

For example Swiftpage.com, the Swiftpage Blog, Swiftpage on Twitter, the brochure and all campaigns maintain a consistent logo, colors, fonts, informal language and general theme.

5. Expanse
Maintaining your logo and having it on your website is a start, but you are not truly leveraging the power of branding until you present your brand everywhere. Remember that you represent your brand in what you say, how you say it, your company culture, product development and everything your company does that your audience may encounter.
Start defining your brand with these five strategies in mind, then communicate your brand throughout your company and you will benefit from the power of branding.

Source: Lindsey Weinig, Swiftpage Thoughtspot Newsletter, March 22, 2011

Are YOU using QR Codes?
QR CodeHave you been hearing about "QR Codes" lately? "Quick Response" codes are postage-stamp sized barcodes that are read by a smart phone and links the end-user to a website, coupon, video, etc. They are appearing on everything from packaging to advertisements in your newspaper. When used on your promotional products, the possibilities are endless!

QR codes can be imprinted along with your logo and information on any promotional product. Direct recipients to your company website, information about a new service or a video introducing your newest products.

Use QR codes on your promotional items and marketing campaigns today. To get started, give us a call at 708.478.8222.


Give us a call for ideas to get your company BRANDED!
Linda, Jennifer and the LinJen Team
708.478.8222