LinJen Promotions
Linda Heyse-Highland and Jennifer Savor, Founders of LinJen Promotions
Fan Mail
"I truly appreciate how you consistently provide high quality solutions -- starting at the idea stage and extending through implementation to final delivery. And today you've done it again! On behalf of the employees who have been recognized as part of Marquette's employee appreciation events over the past couple of weeks, and our entire Human Resources department, thanks very much. You and your team do a great job."
K. Jones, Marquette Bank
It's been said ...
“The success combination in business is: Do what you do better ... and do more of what you do.”
David Joseph Schwartz
Case History
Kringle helps increase sales 15%
Kringle is an authentic Danish pastry known for its light, tender, flaky texture and delicious fillings. Sharing Kringle is a unique food experience that opens up doors and improves communication between customers and suppliers.

A company in Indiana recently used 300 Kringle for a program designed to increase company sales.

Appointments were made with customers and the company brought Kringles to the meetings. The uniqueness of Kringle helped move the meeting discussion forward so the company learned about various product opportunities for business with its customers.

The program successfully increased sales by 15% and the company gained valuable information about each customer which strengthened their relationship.

Kringle from LinJen
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Feedback: Do You Really Want It?
What if there are things you are doing - or not doing - that are sabotaging your success? What if there are a few key things you're missing that could help you get even better results? There's only one way to find out, and that's by getting feedback.

Unfortunately, feedback is sometimes given a bad rap. Poorly conducted performance reviews, harsh criticisms by thoughtless colleagues, and bad experiences with multi-rater feedback systems all contribute to the temptation to steer clear of feedback if you can help it.

But feedback is how we learn. When you seek feedback, you open yourself up to reflection. You become much more thoughtful about what you're doing and why, how you can improve, and how you can maximize your efforts and get better, more predictable results. Asking for feedback can benefit you in a number of ways.

  • Identify Your Strengths. Feedback helps you maximize your natural strengths and reach your full potential.
  • See Into Your Blind Spots. You might want feedback because you want to improve your leadership and see into your blind spots.
  • Meet Your Goals. Feedback gives you specific direction on how to meet your goals. You don't need information about what to do, but rather how you are to do it.
  • Prepare for Advancement. This method is best when you are seeking less self-awareness and more advice and direction.
  • Become More Effective. Feedback can give you a sense of what your clients want and need. By asking questions, not just about yourself but about your clients and customers, you can better serve their needs and therefore increase your value to them.

Think about your reasons for feedback in advance to take the fullest advantage of the learning it has to offer. Then, before you actually get the feedback, give careful thought to what will you’ll do with it.

Feedback may come in the form of a job review, response from a client or recommendations from a mentor. Without feedback and reflection, you have no way to know how you're doing. By seeing yourself as others see you, suddenly you realize where, why and how you can improve. Here are some tips to make the most of the feedback you receive.
  • Do choose one or two areas to work on. Use your feedback as a jumping-off point for an action plan. Choose one most impactful area to master. Make some decisions about what it will take to improve in that area, and find a commitment you can get started on right away. You can always come back for more later.
  • Do focus as much on your strengths as your weaknesses. As you read your feedback, remember to focus on what's right, not just what's wrong. It's just as important to build on what's working than it is to improve what's not.
  • Do save your feedback for a specific time set aside for review and reflection. Give yourself the chance to absorb the feedback. Take the time to get in the right mindset to hear both good and bad news, and be sure you have enough time to work with the information productively.
  • Don't choose too many areas to work on. Feedback can be overwhelming. Every comment, good or bad, can be a place to look for improvement. Be careful not to get caught in "analysis paralysis."
  • Don't hold feedback against the people who gave it to you. Every single person who gets feedback feels the same way: exposed. You might feel a little defensive, or even angry. Learn to connect with others over the experience for support.
  • Don't put the feedback in a drawer. Feedback is a message given to you by others who care enough to tell you the truth. If all you do is throw it in a drawer and forget about it, it's not worth going through the process at all.

The process of receiving feedback is a vulnerable one, but ironically the feedback can strengthen you as a leader. Follow these dos and don'ts to be sure you make the most of the opportunity.

Source: Promotional Consultant Today and Joelle K. Jay, Ph.D. an executive coach specializing in leadership development and the author of The Inner Edge: The 10 Practices of Personal Leadership, which shows leaders how to improve their effectiveness by learning to lead themselves. Her newsletter, The Inner Edge Quarterly, offers articles, exercises, tips, quotes and success stories from real leaders to help you excel.

Looking for a unique back to school or fall promotion? Give us a call or send us an email and we'll put some ideas together just for you.
Linda, Jennifer and the LinJen Team

We hope you found this information helpful. Feel free to pass it along!