Success Stories from LinJen


Client: A Large Pharmaceutical Company

Challenge
The client needed item(s) to be useful in practice for 200 hospital-based, clinical nurses and was looking to spend $10 per person.

Promotional Success Stories from LinJen

Solution
Nurse's Kit

Impact
The item would be used on the job, giving exposure to the client's name, as well as giving them a functional handout.


Client: Chemical Distributor

Challenge
The client needed to expose their commitment for "responsible care" in local communities and amongst their business associates.

Promotional Success Stories from LinJen

Solution
The employee's children were asked to create posters showing concern for the environment. Judges selected winning pictures that we made into a Responsible Care Calendar. The calendar was distributed to over 40,000 community and business people.

Ads were also placed in their professional magazine offering a free Responsible Care/Responsible Distribution calendar.

Impact
The impact was tri-fold. Both the employees and their children were reinforced with concern for the environment. Thousands of people were exposed to the client's commitment for environmental safety. Our customer received an industry award for the calendar project.


Client: A Community Bank

Challenge
A community bank needed to draw more traffic to its newest branch in a growing family oriented community.

Promotional Success Stories from LinJen

Solution
LinJen Promotions developed "Pet Weekend". Color-on, animal picture frames were handed out with Polaroid's taken of the consumer's pets. "Paw" chip clips, dog bones and other goodies were given away. A dog mascot was used to "collar" fast moving traffic into the bank. Free dog and cat custom leashes were given out with new accounts.

Impact
Pet day at the bank proved to be a great traffic booster. Customers and potential customers came out in great numbers with a host of assorted pets. The program was such a success that they plan on making it an annual event.


Client: Marketing Company

Challenge
The client wanted to attract key accounts to its end-user show.

Promotional Success Stories from LinJen

Solution
Pre show mailers were sent out with a shrink-wrapped blackjack hand. The postcard with the hand was to be brought to the show. The card was cut open at the show by the show "dealer". A poster displayed a preprinted dealer hand. If the customer's hand beat the dealer, the customer won a writing journal and pen.

Impact
As a result of the mailer, 18% of the mailed clientele, 253 clients, attended the end user show. 50% of every attendee brought their blackjack card. The quality of the attendees was also enhanced.

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