Client: A Large Pharmaceutical Company
 
Problem
--200 Hospital-based, clinical nurses
--Item(s) to be useful in practice
--$10 per person
 
Solution
Nurse’s kit…
 
Hip pack keeps all necessary work items on their person (i.e. Alcohol wipes, tourniquet, bandage scissors, tape measure, pen, lunch money and i.d.).
 
Message Pen has six lines of copy to highlight infusion products and benefits.
The barrel and clip also have imprint areas for the logo and phone/website.
 
Measuring Tape is essential to measure arm circumference at the IV site.
The selected tape was chosen for cleaning ability and because it has black centimeter and inch scales, which are easy to read.
 
Impact
The item would be used on the job, giving exposure to the client’s name, as well as giving them a functional handout.

Client: A Chemical Distributor
 
Problem
The client needed to expose their commitment for “responsible care” in local communities and amongst their business associates.
 
 
 Solution
The employee’s children were asked to create posters showing concern for the environment.  Judges selected winning pictures that we made into a Responsible
Care Calendar. The calendar was distributed to over 40,000 community and
business people.
 
Ads were also placed in their professional magazine offering a free Responsible Care/Responsible Distribution calendar.
 
Impact
 
The impact was tri-fold.
 
Both the employees and their children were reinforced with concern for the environment. Thousands of people were exposed to the client’s commitment for environmental safety.Our customer received an industry award for the calendar project.

Client:  A Community Bank
 
Problem      
A community bank needed to draw more traffic to its newest branch in a growing family oriented community.
 
Solution
LinJen Promotions developed pet weekend. Color-on, animal picture frames were handed out with Polaroid’s taken of the consumer’s pets. “Paw” chip clips, dog bones and other goodies were given away. A dog mascot was used to “collar” fast moving traffic into the bank. Free dog and cat custom leashes were given out with new accounts.
 
Impact
Pet day at the bank proved to be a great traffic booster. Customers and potential customers came out in great numbers with a host of assorted pets. The program
was such a success that they plan on making it an annual event.

Client: Marketing Company
 
Problem 
The client wanted to attract key accounts to its end-user show.
 
Solution
Pre show mailers were sent out with a shrink wrapped black jack hand. The postcard with the hand was to be brought to the show. The card was cut open at the show by the show “dealer.”  A poster displayed a preprinted dealer hand. If the customer’s hand beat the dealer, the customer won a writing journal and pen.
 
Impact
As a result of the mailer, 18% of the mailed clientele, 253 clients, attended the end user show. 50% of every attendee brought their black jack card. The quality of the attendees was also enhanced.